Putting on a seatbelt in the car is a no-brainer for most people. But putting on protective gear before getting on a bike isn’t. Bicycle injuries are often thought of in the terms of physical damage, but there’s something else, something extremely valuable that stands at risk of being harmed. Your genius.

To help define what Hövding really does, we created the concept “Protecting genius”. In our first work, we showcased some genius minds in different fields. Meet the chef, the rug tufter and the neon light artist. Because it’s no longer about being a rocket scientist. As long as what you do makes this world a little bit better, a little bit more interesting – it’s genius. And that’s worth protecting.

SoMe, DOOH, OOH, print,